Here’s a picture of us at our local Hereford & Worcester Chamber Expo #hwexpo which took place on 8 March, from left to right me (Clare), Michelle our client services manager and Sinead one of our fabulous virtual receptionists.
You’ll see that we’re wearing white wigs, not just to draw attention to ourselves but to make a memorable launch of our brand new white label telephone answering service. When you attend an Expo there will be stands that you remember and after a few days you will only remember very few.
We make a start on our follow up calls fairly quickly and certainly within a week of an exhibition. This is a great way to re-engage with the people we met at the show and helps us to sort out the serious enquiries – we usually manage to get 5 or 6 leads into the sales pipeline.
The important thing about follow up calls is to ensure that there is something memorable about you, and the white wigs worked brilliantly well for us. Whatever you do to make yourselves stand out will be well worth it when it comes to the follow up calls, and this doesn’t just apply to shows.
We regularly carry out follow up calls for clients, whether that’s following up a mail that might have been sent in an orange envelope or following up an eshot with an unusual picture. Whatever is being followed up must have made some impact otherwise it’s effectively a cold call and we all know that people don’t like making or taking cold calls. Follow up should be designed to identify any promising clues about an organisation, what information would they like from you? What are their particular pain points? What solutions can you provide?
Then it’s simply a question of staying in touch and waiting for the right time. Timing of course is everything!
