It’s refreshing to see that Jeremy Clarkson admits that it’s “all about him” and people either love him or hate him for it. However in business, “all about us” isn’t the best way forward.
The first point of contact for business is often your website. It’s amazing how many home pages are littered with the word “we”, “we do this, we do that and this is what we can do for you”. Messages are much more powerful when they are about your audience rather than you. Of course it’s always a good idea to have an “About Us” section and that’s the place to “we” about your business, your history, vision etc and then people can see what you have to say about your own business from your own perspective. However it’s the perspective of your clients and prospects that matters.
Elements of your marketing need to include comments from your clients, reviews, case studies, video if possible and all of this needs to link via social media where the messages will reach a broader audience. What is going to prompt people to find out more about you? What is going to make people want to do business with you? It’s a combination of different messages that you send out, but whatever you do, “we” check your messages before you send them.
Focus on the benefits of using your service/product, think about pain and gain and what pain will be avoided and what gains can be made by working with you. Keep every message positive. Doom and gloom has it’s place but don’t build all your messages with negative content. How you communicate will elicit a response from your audience and you want that audience to have a positive perception of you as a positive bunch of people.
How you make people feel about your business will determine whether they get in touch, so less “we-ing” and more “you-ing”!
